As a scientist, one of the criteria your success is measured by is, whether you like it or not, the number of times your publications are cited. It is reflected in your h-index. An h-index of say 10 means that 10 of your articles have been cited at least ten times. This may be a senseless criterion since a brilliant scientist whose main publication has been cited 10,000 times, but his or her other four publications no more than five times will have an h-index of only five. While a scientist who does not contribute much but is a ´middle author´ on many papers may have a high h-index. Anyway, as long as ´the system´ requires you to have a good h-index, you may as well promote your research to improve citations. Of course promoting the visibility of your research also has other, more important, advantages: you may be invited to more conferences, be asked to join committees, be found by new collaborators, be recruited for a job, etc.
So how can you promote publications and increase the visibility of your research? Here are some suggestions:
1) Create a profile on Research Gate
Research Gate is a free online network for scientists to share and promote publications, ask or answer questions, and that is used by over 15 million researchers. When you create your profile make sure you add a photo, a description of your interests, select your skills and expertise, and add any other information to complete your profile. Next, add your publications.
2) Create an ORCID profile
ORCID will provide you with a unique digital identifier that will distinguish you from any other researcher. This is especially important if your name is not unique or similar to other researchers´ names. Various journals and institutes are also asking for your ORCID number when you submit a manuscript or when they need to verify which publications are yours.
3) Create and update your LinkedIn profile
LinkedIn is the largest professional networking site. It is a useful tool for networking and finding new collaborators. Many vacancies are advertised here as well. You can post links to your publications here or write posts about new findings. Once you created and completed your profile (including a photo), connect to all researchers you know.
4) Set up a Twitter account
When you set up a personal or lab account on Twitter you can follow other researchers and labs and promote your publications by sharing links. The science community on Twitter is by the way helpful in a.o. sharing ideas, PDFs, vacancies, and information on conferences. Make sure you add a photo and a description of your interests to your profile. Using hashtags you can find people with similar interests.
5) Promote publications by sharing them on open access platforms
There are several open access platforms to share your publications. For instance on Zenodo which is a non-profit platform that was set up by CERN and OpenAire as a repository for large datasets. Research Gate (see above) is also an open access platform. Some open access platforms cater to a specific field, such as ArXiv that is specialized in mathematics, physics, astronomy, electrical engineering, computer science, quantitative biology, statistics, and quantitative finance.
Note: One of the biggest platforms is Academia.edu which is -despite its .edu extension- a big commercial platform that expects everyone to upload their own publications but than charges you to see anyone elses. It is also an extreme spammer, trying to make you sign up and pay for access multiple times per day.
6) Write blogs
Start a blog about your research. You can do this on popular regular blogging sites such as WordPress but you can also choose a specialized science blogging site such as WordPress or Tumblr. You can subsequently post links to these blogs on your LinkedIn site, Twitter account, etc. to increase visibility. If you feel blogging takes too much time you may consider micro-blogging on Twitter.
7) Share videos and powerpoints
8) Make your research more visible to search engines
Finally, you can make your research more visible to search engines like Google and Google Scholar. You can this do by Search Engine Optimization (SEO) of your sites (Note: read up on SEO for your blogs if you write any). First follow the suggestions above to create pages and allow search engines to find your pages. And then add links to your personal sites on any other platform. So, for instance, add links to your Publons and ResearchGate profiles on your LinkedIn and personal University/Lab website and vice versa.
If you do not have time for all of these suggestions then at least follow the tips 1, 2, 3, and 8!